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Owned Channels

Senior Lifecycle CRM Manager

Build email and SMS lifecycle systems that increase retention, improve LTV, and strengthen owned-channel revenue efficiency.

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Full TimeRemoteSeniorRemote with flexible overlap

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Design automation-first lifecycle programs with segmentation intelligence, deliverability protection, and clear KPI governance.

Business Context

This role owns lifecycle architecture from welcome and nurture flows to reactivation and retention campaigns.
You will partner with strategy and media teams to ensure post-acquisition journey quality.
Compliance, deliverability, and conversion alignment are critical operating priorities.

Role Snapshot

Department: Owned Channels
Employment Type: Full Time
Work Model: Remote
Primary Location: Remote with flexible overlap
Date Posted: 2026-03-03
Application Window: 2026-12-31
Compensation Range: USD 20,000 - USD 30,000 / YEAR

Location Coverage: Remote, Global, Sri Lanka

Core Responsibilities

Expected ownership areas and day-to-day execution scope.

Build and optimize lifecycle flows across onboarding, cart recovery, post-purchase, and win-back journeys.
Create segmentation frameworks based on behavior, value tiers, and lifecycle stage.
Manage send strategy, frequency controls, and content planning for email and SMS.
Monitor deliverability health, suppression logic, and compliance requirements.
Report on revenue-per-send, repeat purchase behavior, and lifecycle conversion lift.

Requirements and Qualifications

Capabilities required to perform the role at a high level.

Required Experience

4+ years in lifecycle marketing, CRM operations, or retention-focused roles.
Hands-on platform experience in email automation and SMS orchestration tools.
Strong understanding of list hygiene, segmentation, and compliance best practices.
Ability to coordinate copy, design, and data teams for campaign execution.
Data confidence with KPI analysis and iterative optimization.

Preferred Qualifications

Ecommerce lifecycle experience with measurable revenue impact.
Technical familiarity with event tracking and CRM integrations.
Experience with multilingual or multi-country lifecycle operations.

First 90 Days

Initial execution milestones and expected impact trajectory.

Priority 1

First 90 Days Outcome

Audit current lifecycle stack and deploy a prioritized optimization roadmap.

Priority 2

First 90 Days Outcome

Launch core automation flows with governance around testing and deliverability.

Priority 3

First 90 Days Outcome

Improve conversion and retention signals from owned channel programs.

Hiring Process

Structured selection process focused on capability, execution quality, and team fit.

1

Step 1: Application Review

Execute candidate selection and onboarding flow with consistent governance and measurable outcomes in Orix Digi.

Defined action set and owners
Evidence-based checkpoint summary

Gate Criteria: Quality and performance checkpoint complete

2

Step 2: Lifecycle Systems Interview

Execute candidate selection and onboarding flow with consistent governance and measurable outcomes in Orix Digi.

Defined action set and owners
Evidence-based checkpoint summary

Gate Criteria: Quality and performance checkpoint complete

3

Step 3: Automation Blueprint Exercise

Execute candidate selection and onboarding flow with consistent governance and measurable outcomes in Orix Digi.

Defined action set and owners
Evidence-based checkpoint summary

Gate Criteria: Quality and performance checkpoint complete

4

Step 4: Final Team Interview

Execute candidate selection and onboarding flow with consistent governance and measurable outcomes in Orix Digi.

Defined action set and owners
Evidence-based checkpoint summary

Gate Criteria: Quality and performance checkpoint complete

5

Step 5: Offer and Onboarding

Execute candidate selection and onboarding flow with consistent governance and measurable outcomes in Orix Digi.

Defined action set and owners
Evidence-based checkpoint summary

Gate Criteria: Quality and performance checkpoint complete

Benefits and Compensation

Role-level benefits, growth support, and compensation framework.

Remote-first schedule with async collaboration support
Access to lifecycle experimentation frameworks
Ownership over conversion and retention systems
Professional development support

Compensation: USD 20,000 - USD 30,000 / YEAR

Role FAQ

Common questions related to this position and hiring process.

Will this role cover both email and SMS?

Yes. The role is designed for owned-channel lifecycle orchestration across email and SMS.

How important is deliverability ownership?

It is core to the role. Deliverability governance is treated as a foundational performance requirement.

Do you support experimentation in lifecycle messaging?

Yes. Structured testing of offers, sequence logic, and messaging variants is expected.

Apply for Senior Lifecycle CRM Manager

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