Lifecycle & CRM

Senior CRM Automation Specialist - Asia

Own CRM workflow automation outcomes for Asia markets by translating demand signals into measurable pipeline and revenue impact.

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Full TimeHybridSeniorSingapore (Hybrid) with Asia collaboration

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Drive reliable execution in CRM workflow automation with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication.

Business Context

You will work with cross-functional squads supporting campaigns and delivery systems across Asia markets.
This role contributes to our region-country-city operating model and reinforces commercial accountability.
You will partner with strategy, delivery, and analytics leads to improve execution quality and speed.

Role Snapshot

Department: Lifecycle & CRM
Employment Type: Full Time
Work Model: Hybrid
Primary Location: Singapore (Hybrid) with Asia collaboration
Date Posted: 2026-02-06
Application Window: 2026-12-01
Compensation Range: USD 47,500 - USD 74,100 / YEAR

Location Coverage: Singapore, Central Region, Singapore

Core Responsibilities

Expected ownership areas and day-to-day execution scope.

Own end-to-end delivery for CRM Automation Specialist initiatives, from planning through execution and optimization.
Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
Run structured experiments and document performance learnings for scaling decisions.
Collaborate with adjacent teams to align creative, technical, and operational dependencies.
Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Requirements and Qualifications

Capabilities required to perform the role at a high level.

Required Experience

5-8 years of experience in CRM workflow automation.
Hands-on capability with HubSpot workflows, lead scoring, trigger logic.
Strong communication and stakeholder management in cross-functional environments.
Data-informed decision making with comfort in KPI and performance analysis.
Demonstrated ownership mindset with the ability to execute against deadlines.

Preferred Qualifications

Experience working across multi-country or multi-region delivery environments.
Track record improving conversion quality, efficiency, or operational reliability.
Confidence in SOP documentation and process governance.

First 90 Days

Initial execution milestones and expected impact trajectory.

Priority 1

First 90 Days Outcome

Complete role-specific audits and establish a measurable execution baseline.

Priority 2

First 90 Days Outcome

Ship at least two high-impact optimization initiatives with documented outcomes.

Priority 3

First 90 Days Outcome

Implement a weekly reporting cadence with clear owner-level accountability.

Hiring Process

Structured selection process focused on capability, execution quality, and team fit.

Step 1: Application Review

Execute candidate selection and onboarding flow with consistent governance and measurable outcomes in Orix Digi.

Defined action set and owners
Evidence-based checkpoint summary