Marketing

Senior Marketing Manager

Lead integrated marketing planning across brand, content, and demand channels to strengthen commercial pipeline quality and market authority.

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Full TimeHybridSeniorColombo (Hybrid) with regional brand and demand planning

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Build a measurable marketing operating system that connects positioning, content, campaigns, and conversion pathways into one growth model.

Business Context

You will align strategic messaging with performance objectives across service, industry, and geo pages.
The role blends brand stewardship with demand-generation accountability and lifecycle alignment.
You will work closely with sales, creative, SEO, and media teams on unified go-to-market execution.

Role Snapshot

Department: Marketing
Employment Type: Full Time
Work Model: Hybrid
Primary Location: Colombo (Hybrid) with regional brand and demand planning
Date Posted: 2026-03-03
Application Window: 2026-12-31
Compensation Range: USD 21,000 - USD 33,000 / YEAR

Location Coverage: Colombo, Western Province, Sri Lanka

Core Responsibilities

Expected ownership areas and day-to-day execution scope.

Own quarterly marketing plans and campaign calendars tied to pipeline and revenue objectives.
Define content and channel priorities by audience segment, intent layer, and market signal.
Manage integrated campaign execution across organic, paid, and owned channels.
Track marketing KPIs including MQL quality, engagement-to-lead conversion, and assisted revenue impact.
Improve narrative consistency across site content, proposals, and external communications.

Requirements and Qualifications

Capabilities required to perform the role at a high level.

Required Experience

5+ years in integrated marketing, growth marketing, or demand strategy roles.
Strong command of campaign planning, messaging architecture, and performance reporting.
Ability to connect brand positioning with measurable commercial outcomes.
Experience working across content, SEO, paid media, and lifecycle systems.
Excellent stakeholder management and writing clarity.

Preferred Qualifications

Agency or B2B services marketing background.
Exposure to multi-market marketing programs.
Experience with marketing analytics and attribution workflows.

First 90 Days

Initial execution milestones and expected impact trajectory.

Priority 1

First 90 Days Outcome

Publish integrated campaign architecture for priority services and industries.

Priority 2

First 90 Days Outcome

Improve narrative consistency and lead quality signals across key marketing touchpoints.

Priority 3

First 90 Days Outcome

Launch measurement routines linking campaign execution to pipeline outcomes.

Hiring Process

Structured selection process focused on capability, execution quality, and team fit.

Step 1: Application Review

Execute candidate selection and onboarding flow with consistent governance and measurable outcomes in Orix Digi.

Defined action set and owners
Evidence-based checkpoint summary

Gate Criteria: Quality and performance checkpoint complete

Step 2: Marketing Strategy Interview

Execute candidate selection and onboarding flow with consistent governance and measurable outcomes in Orix Digi.

Defined action set and owners
Evidence-based checkpoint summary

Gate Criteria: Quality and performance checkpoint complete

Step 3: Campaign Architecture Case

Translate strategy into executable systems with governance controls and measurable milestones in Orix Digi.

Execution blueprint and module-level responsibilities
Asset, channel, and conversion path requirements

Gate Criteria: Design sign-off with quality and compliance checkpoints

Step 4: Leadership Review

Execute candidate selection and onboarding flow with consistent governance and measurable outcomes in Orix Digi.

Defined action set and owners
Evidence-based checkpoint summary

Gate Criteria: Quality and performance checkpoint complete

Step 5: Offer and Onboarding

Execute candidate selection and onboarding flow with consistent governance and measurable outcomes in Orix Digi.

Defined action set and owners
Evidence-based checkpoint summary

Gate Criteria: Quality and performance checkpoint complete

Benefits and Compensation

Role-level benefits, growth support, and compensation framework.

Leadership ownership across brand and demand programs
Cross-market campaign exposure
Learning and certification support
Performance-linked progression path

Compensation: USD 21,000 - USD 33,000 / YEAR

Role FAQ

Common questions related to this position and hiring process.

Is this role brand-focused or demand-focused?

Both. The role is accountable for brand consistency and measurable demand impact.

Will I work across multiple service lines?

Yes. You will support cross-service campaign architecture aligned to commercial priorities.

How is success measured?

Success is measured by campaign quality, lead quality, conversion contribution, and operating consistency.

Apply for Senior Marketing Manager

Submit your application directly for this role. Add links to your profile/work and summarize relevant outcomes so our hiring team can evaluate fit faster.

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